Hopper’s Travel Deal Tuesday is an annual promotional event that takes place the Tuesday after Thanksgiving. It’s marketed as the best day of the year to find travel deals, based on Hopper’s data analysis of billions of flight and hotel discounts.
With a core audience of Gen Z and Millennials, the campaign was designed to be highly digital-first, leveraging social media, influencer marketing, push notifications, and personalized lifecycle messaging to meet users where they are—on their phones and engaged with dynamic, visually-driven content.
The objective of Hopper’s Travel Deal Tuesday campaign was to maximize the impact of an emerging shopping trend by positioning Hopper as the definitive platform for securing the best travel deals for Gen Z and Millenials. Rather than simply promoting discounts, the campaign was designed to create urgency, educate travellers on the unique value of booking on this day, and drive conversions at scale.
The highlight was that Hopper set a new record for its best ever sales day.
We exceeded our profitability goals for the day, and most importantly, allowed tens of thousands of customers to save money on their vacation.
We also:
For Travel Deal Tuesday, we revamped our **TravelDealTuesday.com** website to serve as both an educational hub and a high-intent booking funnel. The redesigned site featured a streamlined user experience, clear data-backed insights on why this was the best day to book, and dynamic deal previews to drive urgency.
Optimized for SEO, the site secured the #1 Google ranking for Travel Deal Tuesday-related searches, capturing organic traffic and directing users seamlessly into the Hopper app to complete their bookings.
